Tag Archives: Resumes and Portfolios

Swap a Stale Objective for a Fresh Branding Statement on Your Resume

16 Jan

These days resume evaluators assume that their job is your objective.  They are tired of looking at “Objective Statements” at the top of a resume, because at this stage the process is all about the employer’s objective to find great talent rather than the job hunter’s objective of finding a great job. A successful resume today replaces the “this is what I want” statement with a “this is the value that I offer” branding statement.

“Personal Branding” is today’s operative buzzword. Some job hunters are befuddled by what that is all about. In my USNews & World Report article I get to the heart of the statement that gets to the heart of who you are: your attributes, your value, and your uniqueness. Moreover, I provide examples of three different “knock your socks off” branding statements and how you can go about the task of projecting your value through your personal brand.  Here’s the link to the full article: http://money.usnews.com/money/blogs/outside-voices-careers/2013/01/15/resumes-101-swap-a-stale-objective-for-a-fresh-branding-statement?goback=.gde_4051582_member_204643023



Resume Graphics: Nice or Lice?

15 Feb

Should you use graphics of any kind on your resume?  A photo? Line art? Text Boxes? Decorative flourishes of any kind?

I’m not one who likes to see graphics of any kind on a resume.  There are many reasons, but on a very practical note, jobhunters need to recognize that resumes are input on large-scale into a whole variety of applicant tracking systems (ATS) by recruiters and HR departments.  Sometimes, they just turn the resume into a searchable PDF, but often the format is changed, and information extracted to fill a variety of field in the corporate database.  In the process, information is sometimes not interpreted correctly, or the resume comes out looking terrible – just the opposite of the candidate’s intent.

The standard in the recruiting industry is to strongly discourage graphics in resumes.  A new article just published on recruiter.com is taking another tack on the issue.  Read it, and see what you think:  http://bit.ly/eUQTks .  It does the best possible job of explaining why, in some cases, some graphics might be effective.  And, it does a great job of outlining the traditional rationales offered on why graphics of any kind are frowned upon.

Your thoughts? Post a message below and let’s get a discussion rolling!


I’m In The News

3 Feb

My work at Jobhuntercoach is  featured in  today’s Melrose Free Press.   Check it out: http://www.wickedlocal.com/melrose/topstories/x1531269/Melrose-job-hunting-professional-offers-tips-for-the-unemployed

Any new client who signs up in February, and mentions this article, will receive a 15% discount for the first 3 hours of coaching!

Free Resume Review – Soon to Expire

10 Nov

NOTE:  I will be revising my “free resume review” policy, effective June 1, 2011.  Until that time, I will honor my earlier offers for a free resume review.  After June 1 there will be a charge for an initial resume review that will include a personal response with at least three suggestions for improvement.  Details of the new policy will be posted on June 1st.

Do you have a problem even getting anyone to read your resume to see what a great asset you would be to their company or organization?

I’m offering a full-scale resume review to the people who respond to this message prior to June 1, 2011.  It’s easy… it’s free… no strings! Learn how to make your message more compelling to hiring managers, recruiters, and HR staff with my success based format and language.

For ongoing tips, subscribe to this blog – but there is no need to do so to take advantage of this offer… just make a response below, or email me: fertig@jobhuntercoach.com.

Can I help you get a leg up on the other 14 million Americans who are looking for a job at this time?

Arnie Fertig


Follow me on Twitter: @jobhuntercoach

Today’s Tip: Make Your Resume Easy to Save & Retrieve

6 Oct


By thoughtfully naming your resume, it will be unique, making it easier to save and retrieve for both yourself and to whomever you send it.  With this tiny bit of effort you can show that you really care about the position for which you are applying!

Give your resume a unique name for every place that you send it by using the “Save As” command in your word processor.  Use this format for your document title:

<your_firstname>_ <your_lastname> Resume for_<submission_company_name>- i.e. “Arnie Fertig Resume for ABC Company”.

Save each version of your resume in a Resume Directory, and when you are called by the company, it will be easy for you to retrieve the version that they are responding to!

You’ll make life easier also for any HR staff, hiring manager, or recruiter you are working with to efficiently file and find your resume.

Put yourself in their place for a moment.  How annoying do you think it is to receive 24 resumes each day titled “Resume.doc” and then have to go through the renaming process to save, file, or upload every one of them to an applicant tracking system?  More often than not, if the resume isn’t immediately appealing, they will just delete it rather than bothering to rename and save your document.

As a job hunter it is your job to make it easy for people to want to deal with you by showing consideration at every stage!

I invite you contact me at fertig@jobhuntercoach.com for a complementary initial consultation. No pressure… just information and support.  I want to know what you have been doing so far.  I promise to give you at least two tips that you can use right away to enhance your job hunt – no charge!

Happy Hunting!