Tag Archives: LinkedIn


26 Jun

Virtually every career coach, outplacement adviser, or college career service officer will agree: the best way to get a job is to network your way into it. But that can be a tall order if you’ve been out of work for some time, or if you think of yourself as a shy or introverted person. And it is doubly hard if you think of networking as just telling everyone in real or virtual earshot, “Help me! What should I do?”

Networking is fundamentally about building relationships, whether online though social sites like LinkedIn, or in-person at all kinds of meetings and informational interviews. Chances are, if you step back and think about it, you already have a good network to begin with: family members, current and former co-workers, members of professional organizations, alumni groups, church or synagogue, and so forth. And then the question becomes: how do you go about the task of getting your network to work for you effectively?

In my article, “6 Ways to Mobilize Your Network” published by U.S. News & World Report, I explain how you can make it easy for people to help you. If you think carefully about how your audience will understand your message, ask for reasonable things, provide specific guidance for people about how they can best help you, and treat the members of your network with respect, you will be well on your way toward success. Read more about how to put these tips into action, and more in my article. Here’s the link: http://money.usnews.com/money/blogs/outside-voices-careers/2013/06/25/6-ways-to-mobilize-your-network


“The New LinkedIn” – Come to My Free Presentation!

14 Jun

LinkedIn LogoWithin the past week, LinkedIn has rolled out a whole new menu system, and changed the way you can use the site for your job hunt. I’ll be covering this and more in my presentation, “THE NEW LINKEDIN”, sponsored by Career Transitions of Greater Boston,

When: Tuesday June 18th, from 10:00 a.m. -12:30 p.m.

Where: Burlington Public Library, 22 Sears St., Burlington, MA

This meeting is free, and open to all!

• Why you should build your online network, and how to do it
• How to use your network to help you get your next job
• How to create an effective, compelling profile
• The value of recommendations and endorsements
• How to use LinkedIn to research opportunities and stay up-to-date in your field
• How to identify and be seen by the thought leaders in your industry
• How to use LinkedIn groups to multiply your networking efforts, and make you “findable” by the right people

Whether you are a LinkedIn neophyte or veteran, come learn about the new LI interface and how you can use it to further your job hunting success. I hope to see you!

Invitation To My Next LinkedIn Presentation

13 May

I hope to see you at my next presentation!



Wednesday, May 22nd from 6:00-7:15pm

Career Source, 186 Alewife Brook Parkway, Cambridge MA

3rd floor of Fresh Pond Shopping Center near the Alewife T Station.

There will also be an opportunity for networking along with refreshments.

In this forum, you will learn:

  • Why you should build your online network, and how to do it
  • How to use your network to help you get your next job
  • How to create an effective, compelling profile
  • The value of recommendations and endorsements
  • How to use LinkedIn to research opportunities and stay up-to-date in your field
  • How to identify and be seen by the thought leaders in your industry
  • How to use LinkedIn Groups to multiply your networking efforts, and may you “findable” by the right people.

Registration: Space is limited. Pre-registration is required. Please call 617-661-7876 ext. 0 to reserve a seat and pay with a credit card, or pay cash at the door.  Cost: $10.00.

Career Source is operated by Middlesex Community College. Learn more at: www.yourcareersource.com.

5 Springtime Ways to Catapult Your Job Hunt Forward

3 Apr

The spring days are getting longer and warmer, flowers are sprouting, and recent economic reports show signs that the economy is bouncing back to life at long last. This is the season when corporations move hiring into high gear.

In my U.S. News & World Report article this week I speak about five season-sensitive activities for you to capitalize upon this spring. Learn how by embracing the job hunt process, responding positively to the success of others, volunteering, and two other key activities can spring your job search forward. Here’s the link: http://money.usnews.com/money/blogs/outside-voices-careers/2013/04/02/5-ways-to-put-spring-into-your-job-hunt

Happy hunting!


Invite to my LinkedIn Presentation tomorrow night

4 Mar

I will be the featured speaker at the Temple Emanuel of Andover, MA Networking Group tomorrow evening, March 5th from 6:30 – 8:30 p.m.  Location: Temple Emanuel, 7 Haggetts Pond Road, Andover, MA.

The group is free, and everyone is welcome to attend!

 The Nuts & Bolts of LinkedIn:  What Every Job Hunter Needs To Know

In this seminar you will receive a step-by-step introduction to utilizing LinkedIn for your Job Hunt, including:

  • Why you should build your online network, how to do it, and how to mobilize your network to help you get your next position, and how to create an effective, compelling profile.
  • How to use LinkedIn as a free source of Business Intelligence to research opportunities, and stay up to date in your field of expertise
  • How to identify the thought leaders in your field, and be seen by them
  • The power of LinkedIn groups, and how to create an effective web of groups to multiply your networking efforts, and make you “findable” by the right people, and more!

I hope to see you there!


How Headhunters Hunt… and How To Get Yourself Found

26 Dec

This week I interviewed Susie Hall, the President of VitaminT – a very large recruiting agency that deals primarily with “creative types”. We spoke about how recruiters go about finding great candidates, what they look for, how they network, and how job seekers can get on their radar. I’ve shared the highlights of that discussion, along with several tips about things that a job hunter can utilize to create an effective personal brand and get hired faster. Note: her advice is valid for people with all kinds of backgrounds, interests and aspirations. You can see what she says by following this link to my USNews & World Report article for this week: http://money.usnews.com/money/blogs/outside-voices-careers/2012/12/26/how-to-be-found-and-prized-by-headhunters#comments.

Happy reading… happy hunting, and HAPPY NEW YEAR!


3 Things LinkedIn Can Do To Help You Nab Your Next Job

5 Dec

Have you noticed the zillions are articles written about the virtues of LinkedIn and necessity of you getting on board in order to have a successful job hunt? Social media permeates our society, and LinkedIn has become the most fertile hunting ground for talent for recruiters and businesses of all sizes. The buzz about LinkedIn does point to something real, but it often doesn’t clarify, beyond “help you get a job” the three basic ways this business social media site can help you do just that.

Put in simplest terms, you should use LinkedIn in such a way as to:

  1. Make you findable by companies and recruiters looking for someone with your talents and experience;
  2. Enable you to find employment opportunities worth pursuing; and
  3. Help you learn what you need to know about the “latest and greatest” in your field, about companies you want to work for and the people who already work there, especially including the people you want to hire you… and much, much more.

In my latest article, 3 Ways LinkedIn Can Help You Nab a Job, published by USNews & World Report I not only talk about these three things, but give specific tips about how to do so. Here’s the link: http://money.usnews.com/money/blogs/outside-voices-careers/2012/12/04/3-ways-linkedin-can-help-you-nab-a-job

Happy hunting!


Tweet Your Way into the Job Interview Process

4 May

My article and related video that I produced are now featured on http://www.careerealism.com.

Learn key searches, hashtags, and concepts to make Twitter an effective element of your job hunt.  Please check it out and “like”… and comment!  Here’s the link:


Happy hunting!


3 Critical Elements for LinkedIn Connection Invites

14 Oct


LinkedIn is a great medium for building and expanding relationships.  As you expand your connections, it is important to communicate in a personal


way with people when you invite to LinkUp.  The building of effective, worthwhile networks requires personalized, thoughtful communication.

While it may make perfect sense to you why you should link up with someone, you need to help that other person come to the same conclusion rather than assuming that they will do so on their own.  No matter what your relationship is with the person you are contacting, even if you have never spoken with him, it is critically important to personalize your invitation! When you only utilize the default message, “I’d like to add you to my LinkedIn network”, you don’t motivate your new connection to assist you. 

Keep in mind that often people are known by a much larger audience than they can possibly know themselves.  For example, as one who frequently speaks before groups of all sizes, I’m known to many people.  The reality of these asymmetric encounters is that I rarely remember the individuals in attendance as well as they remember me.  When your hoped for new connection doesn’t recognize you, he/she is more likely to ignore your invite.  Worse, they might hit the “spam” button.  That is really bad for you, because if three people respond to your invites this way, your LinkedIn account privileges will likely be suspended.  Once that happens, I can guarantee you it is a royal hassle to get them back!

You don’t need to write a long letter in an invite… just a couple sentences will do wonders! Be sure to personalize each invite by including:

  1. How you know/found the person the person you are inviting.  Convey something uniquely personal
  2. Why you want to linkup with him/her
  3. Your offer of reciprocity

Invitations with these simple points help to remind the person who you are.  They can serve as a great follow up to a first meeting, or a reminder/rekindling of a dormant relationship.  Instead of a person seeing your invite and saying to himself, “I wonder what he wants now?” he can think: “How great it is that [your name here] followed up with me!”  Or, perhaps: “It’s great to hear from [your name here] after such a long time!”

Here are four samples of LinkedIn invite templates that you can tailor to your situation:

•  XXX, great to see you at the XYZ event last night!  As a follow-up to our conversation about widgets, I would love to linkup with you in order to further explore [insert areas of common interest].  This is a way in which we can both expand our professional networks.  Of course, if there is anything that I can do for you by way of introducing you to any of my contacts, do feel free to reach out to me!  Thanks in advance for accepting this invite.


•  XXX, although we’ve not met, I read the article you wrote, [insert title and where it was published].  I appreciate the insights you shared because [fill in the blank].  You indicated that you would be happy to linkup with readers, and I would like to take you up on that.  Of course, if there is any way that I can help you in return, please do reach out to me.  Thanks again for sharing your expertise on [fill in the topic]!



•  XXX, as you may recall, we did some business together/worked together when I was in the ABC position at XYZ Company last year.  I know that is has been a while since we were in contact, but I am reaching out now in hopes that through LinkedIn we can maintain our relationship, and assist each other in building our professional networks.  I always look to recommend those with whom I share a connection, and would be happy to assist you wherever possible.  Don’t hesitate to be in contact anytime! Thanks in advance for accepting my invite.



•  XXX, I was in the audience last week when you gave a fascinating presentation to the XYZ group.  Your point about [fill in the blank] was intriguing because [insert something that shows you are paying attention].  I would very much appreciate becoming a part of your network of LinkedIn connections.  I am a professional with expertise in the area of [be specific] and am currently actively networking to expand my knowledge base and gain contacts in this field as I seek a new position. Of course, along the way, I hope you will contact me if there is anything I might do to be of help for you!  Thank you again for your presentation, and for accepting this invitation.”

I have nearly 1,200 first degree contacts on LinkedIn, and was among the first 100,000 users (there are now more than 120 million of us).  I’d be happy to share my network with you if you invite me.  But if you do, please don’t use the standard “I’d like to add you to my network” language!  See my profile at: www.linkedin.com/in/fertig.

Happy linking… and happy job hunting!


Social Media Cheat Sheet – Free Offer

11 Oct
Image representing Twitter as depicted in Crun...

Image via CrunchBase

People are getting hired!  The economy remains in the doldrums, but savvy job hunters who effectively use social media become prized targets for recruiters and HR staffing specialists.  I’ve just put together my latest “Cheat Sheet” which includes 20 tips for how to use LinkedIn and Twitter to get a job.  There is even an October Jobhuntercoach special offer included with it.

I’d be happy to send you my cheat sheet as a PDF file.  Send me a request with you name and contact information and you will receive it via return email.  Contact me at: fertig@jobhuntercoach.com.

Happy Hunting!