As a savvy job hunter, it is critically important for you to continually research potential employers for two reasons:
1. You can tailor your cover letter and interview performance to demonstrate that you care about the company, and have given serious thought to ways in which you can contribute to it.
2. You can make an educated decision about whether the job you’re applying for is an excellent fit for your experience, skills, personality, and long-term aspirations. Before you make a commitment, your eyes should be open wide to both the challenges and opportunities that come with the job.
In my article on USNews & World Report this week I give concrete examples of how to go about researching potential employers, and what to look for when determining if a given job or employer is a good fit for your career aspirations. Here’s the link: