These days resume evaluators assume that their job is your objective. They are tired of looking at “Objective Statements” at the top of a resume, because at this stage the process is all about the employer’s objective to find great talent rather than the job hunter’s objective of finding a great job. A successful resume today replaces the “this is what I want” statement with a “this is the value that I offer” branding statement.
“Personal Branding” is today’s operative buzzword. Some job hunters are befuddled by what that is all about. In my USNews & World Report article I get to the heart of the statement that gets to the heart of who you are: your attributes, your value, and your uniqueness. Moreover, I provide examples of three different “knock your socks off” branding statements and how you can go about the task of projecting your value through your personal brand. Here’s the link to the full article: http://money.usnews.com/money/blogs/outside-voices-careers/2013/01/15/resumes-101-swap-a-stale-objective-for-a-fresh-branding-statement?goback=.gde_4051582_member_204643023